Brand Guidelines
La Divina Michoacana
Overview
“La Divina Michoacana” is a new ice cream and snack small business in Moore, OK. The brand system comprised various logos tailored to different media and spaces. Central to the design process was capturing the unique aesthetic of “La Divina” while embracing the vibrant palette of Latino culture.
Challenge
The primary challenge was to create a logo that diverged from conventional representations of “Michoacanas” found elsewhere in the country, typically featuring female dolls or ice cream cones. It was essential to craft a design that resonated with the business’s identity while ensuring distinctiveness and memorability within the market.
Solution
The solution involved the creation of a beautifully illustrated bird, elegantly intertwined with the “La Divina” name. This design choice offers a fresh and distinctive visual identity for the brand. The brand system included full-color and one-color options for various marketing materials, both in print and digital formats.
